The value of testimonials can not be under estimated. They are endorsements by customers on how good your product or service is. They can influence a potential customers choice when they are choosing which company to purchase from.
For Example testimonials can be valuable in demonstrating what your company’s customer service is like from a customers point of view.
It is also very important that testimonials are valid and actually written by customers. A tone and type of writing can be picked up from a website’s main content and if the same tone is used in the testimonials it can be very obvious that they were written by the company itself.
There is a great post at Social Media Examiner on how to create your on branded twitter widget specifically designed to display testimonials. twitter is a great way to capture testimonials as it is quick, short, to the point and doesn’t take the customer long to compile.